Elevating Barclays Investment Bank’s brand across campaigns, events and digital platforms.
Powering Possible Campaign 2025
Campaign design: Living Group Team
Agency: Living Group
The Brief
Barclays Investment Bank aimed to strengthen its Powering Possible platform with a more cohesive, high-impact creative system across digital, social and event touchpoints.
My Approach
I refined the visual language, developed campaign expressions and shaped the typography, layout and photography direction to bring clarity and consistency across the brand.
The Result
The updated system gave Barclays a more unified brand presence, clearer messaging structure and standout creative assets used across global event and digital channels.
